Online Team Apparel Stores

An online spiritwear store is a fully managed, always-open custom apparel shop built specifically for your organization — your colors, your logo, your branded gear available 24 hours a day, 365 days a year. Unlike a pop-up or limited-time store, a spiritwear store never closes. Supporters, players, parents, and staff can shop whenever they want, from any device, and every order is individually produced and shipped directly to their door. Elevation Sports builds, manages, and fulfills your store completely — you share the link and we handle everything else.

An online spiritwear store works for any organization that needs branded apparel available to its community on an ongoing basis. Elevation Sports builds spiritwear stores for schools, booster clubs, sports teams, youth leagues, tournaments, charities, community events, and much more. If your organization has a logo, a community, and a need for branded gear — a spiritwear store is built for you. There are no minimum orders and no membership requirements to get started.

A spiritwear store is always open and focused on fan gear, spirit wear, practice apparel, warm-ups, bags, headwear, and accessories that members of your community choose to purchase on their own. A uniform collection store is a time-limited pop-up specifically designed to collect required jersey and uniform orders from an entire roster at once, verify personalization, and batch produce everything together before the season starts. Many of our programs run both simultaneously — a spiritwear store for year-round community shopping and a uniform store when it's time to gear up for the season.

Getting started is straightforward. Submit your store request through our online form and a member of our team will follow up to confirm your colors, decoration preferences, and any design needs. If you have a finished logo ready to go, we apply it directly. If you need a logo created or your existing artwork cleaned up, our design team handles that at no charge. Once your store is approved and built, it goes live within 72 hours of submitting your request. From that point forward your community can shop anytime and we manage every order from production through delivery.

Most spiritwear stores are live within 72 hours of submitting your store request. Having your logo files ready at the time of submission speeds the process up. If you need our design team to create or refine artwork, we will share concepts for your approval before the store launches — this may add a day or two depending on the complexity of the design. Either way we move quickly so your community can start shopping as soon as possible.

Yes. Your spiritwear store can be set up as either a public store accessible to anyone with the link, or a password-protected store visible only to members of your organization. Password protection is a popular option for corporate stores, school programs, and organizations that want to control who has access to their branded merchandise. Let us know your preference during setup and we configure it accordingly.

Your store is stocked from a curated selection of 150+ items built from two decades of data on what teams, schools, and organizations actually buy. The lineup includes performance shirts, hoodies, warm-up suits, hats, bags, drinkware, and more from top brands including Nike, Under Armour, Champion, New Era, Richardson, Comfort Colors, and The North Face. Non-branded high quality options are also available for programs that want to keep costs accessible. If your organization wants premium outerwear brands like Patagonia, Marmot, Cotopaxi, Columbia, or TravisMathew, those can be added to any store as well.

No. There are no minimum order quantities in a spiritwear store. A single supporter can order a single item at any time. This is one of the core advantages of the always-open model — your community shops on their own schedule, one item at a time, without needing to coordinate with anyone else or wait for a group order to hit a minimum. Every individual order goes straight into production and ships directly to the buyer.

Yes. Your store is not static. If your organization wants to add new products, update colors, swap out items that aren't selling, or introduce seasonal gear, our team handles those updates for you. Simply reach out to your store team and we take care of the changes. You do not need a login or any technical access to make updates to your store — that is part of what we manage on your behalf.

Every order placed in your spiritwear store goes into production immediately — there are no batch windows or order closing dates. Most orders ship within two weeks of being placed. Our live inventory integration confirms that every item selected is in stock at the moment of checkout, which eliminates backorders and unexpected delays. Once an order ships, the buyer receives a tracking number directly from our team.

No logo is no problem. Our design team creates custom artwork for your store at no charge. During setup we will ask about your organization's name, colors, and any design preferences or inspiration you have. We build a logo concept, share it for your approval, and apply it across your store once you sign off. If you have an existing logo that needs cleanup, resizing, or color correction for decoration, we handle that at no charge as well.

To start, we build your store around one primary screen print design for items like t-shirts and hoodies, one embroidery design for hats, bags, and jackets, and one laser engraving design for drinkware and gifts. This focused approach gets your store launched quickly with a clean, consistent look. Once your store is live and orders are moving, we can add additional logo options or specialty designs. Just reach out to your store team and we take it from there.

Yes — and this is one of the most popular features of the always-open store model. You can add a percentage-based markup of 10%, 15%, or 20% to every item in your store, or a fixed dollar amount of $5, $7, or $10 per item. Every time a supporter places an order, that markup is collected and held for your organization. Rebates are paid out quarterly to any store that has generated $100 or more in fundraising during that period. Most programs earn between $250 and $750 per quarter without any additional effort — your community shops, your program earns.

Rebates are calculated and issued at the end of each quarter based on the previous quarter's sales. Any store that has collected $100 or more in fundraising markup during that period receives a payment. You choose your preferred payment method during setup — options include paper check via USPS, Venmo, Zelle, PayPal, or an electronic gift card applied back to your store account. Rebates are paid directly to the organization, not to individual buyers.

No — fundraising is completely optional. If your organization simply wants a convenient way for your community to purchase branded gear without a fundraising component, we set up your store with standard pricing and no markup. You can always add fundraising later if your needs change. Just let us know during setup or reach out to your store team at any point to make adjustments.

Your spiritwear store accepts all major credit and debit cards, as well as digital wallet options including Apple Pay and Google Pay for fast checkout on mobile devices. All transactions are processed securely through our store platform. Buyers pay individually for their own orders at checkout — there is no invoicing, no group payment collection, and no money that flows through the organization unless you have activated fundraising markup.

Elevation Sports handles all customer service for your store from the day it launches. If a buyer has a question about sizing, a product, their order status, or a tracking number, they contact our team directly — not you. We answer every inquiry, send tracking information when orders ship, and resolve any issues with production or delivery. You share the link. We manage everything that comes after.

If a buyer receives an item with a production error, a decoration mistake, or a quality issue, our team resolves it directly. We handle returns, replacements, and any production corrections at no cost to the buyer or the organization when the issue is on our end. Buyers contact us through the store or by email and we take it from there. You are never in the middle of a customer service issue.

Your spiritwear store is designed to stay open year-round with no closing date. Your community can shop 24 hours a day, 365 days a year. That said, if your organization ever needs to close or pause the store — for a season, a transition period, or any other reason — we can do that at your request. There is no contract, no cancellation fee, and no minimum time commitment. Your store runs as long as it works for your organization.

There is no upfront fee to set up your spiritwear store and no ongoing platform or maintenance fee. Elevation Sports builds and manages your store as part of our service. Buyers pay for the items they purchase at the prices set in your store. If you have activated a fundraising markup, that markup is collected at checkout and returned to your organization quarterly. The only cost associated with your store is the cost of the products your community orders.

Yes — and many of our most successful programs do exactly this. Your spiritwear store runs year-round, giving your community ongoing access to fan gear, practice apparel, warm-ups, and accessories. When it's time to collect uniform orders for the season, we launch a separate uniform collection store with a set open and close date. Both stores run independently and serve different purposes. Your community can shop the spiritwear store any time while the uniform window is open, giving them access to everything they need in one season.

Getting started takes about five minutes. Fill out our online store request form with your organization name, contact information, colors, and logo — or let us know if you need design help. Our team reviews your submission and follows up to confirm any details before building your store. Most stores are live within 72 hours of your request. There is no cost to get started, no contract to sign, and no inventory to purchase. You share the link and your community starts shopping.

The more you have ready at submission the faster your store launches. Ideally you have your organization's name, primary and secondary colors, and a logo file in a vector or high-resolution format. If you do not have a logo or your artwork needs work, that is not a barrier — our design team handles it at no charge. A short description of your organization and the types of apparel your community typically wears is also helpful for our team when building your initial product selection.